Outboard will not start. Please help.

next step we would take would be to index the flywheel (mark TDC of both cylinders) and check timing on both cylinders
also, running rich would make it not fire and adding starting fluid would also make no difference

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Finally got it fixed. Thanks for everyone’s advice. It turned out the power pack/switchbox was bad. Spark on the #2 cylinder was not strong enough. Now it fires up on the first pull. Thanks again.